As an Assistant Manager of Paid Ads reporting to the Senior Ads Manager, you will assume a broader range of responsibilities, including:

• Assisting in the development and execution of digital advertising strategies to achieve our marketing objectives.

• Collaborating with the leadership team on marketing and advertising strategy and execution.

• Supporting and mentoring a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.

• Working closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.

• Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.

• Implementing and managing paid advertising strategies for clients assigned by your senior manager.

• Identify problems and deficiencies, implement solutions promptly, and suggest process and productivity optimization improvements.

• Understand the client's industry and set an agenda for monthly meetings.

• Research and present the Digital Marketing plan to clients.

• Collaborate & share research with team members for Ad copy, Graphic design, etc.

• Collaborate & share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.

• Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.

• Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics.

• Develop campaign structure and ad groups.

• Creation and suggestions on graphical banner ads and other text ads.

• Identify performance targets, project milestones, resource needs, etc.

• Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company.

• Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis.

• Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals.

• Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans.

• Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages.

• Work on different bid strategies employed at the campaign, ad group, & keyword levels.

• Analyze campaigns and provide actionable optimization recommendations.

• Performance Max Campaigns Strategy Diversification – diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc.

• Setup and recommend re-marketing campaigns.

• Integrate third-party online call-tracking software for conversion analytics.

• Create Conversion Tracking for all client campaigns and monitor the conversion rate.

• Set up events for the website's different sections to analyze users’ behavior.

• Stay updated with new trends, and find avenues to increase our clients' conversions, revenue, and sales.

• Ability to prepare and present campaign reports to clients.

• Any other task assigned by the management.

• 4+ years of hands-on experience with Google Ads, Meta Ads & Bing Ads with at least 2+ years in a managerial role.

• 4+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.

• 3+ years of experience in web analytics, marketing, tracking, and business development.

• Top-to-bottom management & execution of paid ads campaigns.

• Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.

• Ability to work in a fast-paced environment and meet deadlines.

• Excellent interpersonal and communication skills.

• Expert proficiency with Google Sheets, Docs, Excel, and various Office Tools.

• Expert in research on Ahrefs, Semrush, and other resources for campaign planning.

• Experience with A/B testing and other testing metrics.

• Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.

• Critical thinker with excellent problem-solving skills.

• Stay on top of platform changes, privacy regulations, and performance trends.

• Translate complex data into clear, actionable insights for internal and client use.

• Strong leadership and team management skills.

• Ability to analyze data and provide evidence-based recommendations.

• Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights.

• Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship to maximize their performance and ensure the achievement of team goals.

• Assist the line manager in conducting performance reviews, skill gap assessments, and training sessions.

• Ensure the team adheres to performance standards, deadlines, and best practices for campaigns.

• Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.